Oregon Research Institute
Consultant, Eugene, OR
During my PhD program, I wanted to stay connected to the industry and continue to fine-tune my strategic communication skills. As a consultant, I developed and implemented a comprehensive social media strategy aligned with ORI's goals and target audiences, identified key performance indicators (KPIs) to track the success of social media campaigns, created engaging and informative content that effectively communicates ORI's research findings, expertise, and events, and managed and scheduled content across various social media platforms (LinkedIn, Facebook).
Subject Matter
Media Specialist, Washington, D.C.
I began as a media assistant and was promoted in less than one year to fulfill the media specialist role. During my tenure, I directly managed between 5 - 10 clients at any time, ranging from health-focused nonprofits like the American Cancer Society and the Robert Wood Johnson Foundation to large corporate lifestyle brands like Google and Marriott to government entities like the Food and Drug Administration. Most commonly, I worked cross-departmentally to create, pitch, and produce national television and radio media tours for various products, initiatives, and campaigns. In addition to my primary responsibilities, I managed the company internship program, drafted media alerts and press releases, collected data and reports, oversaw one direct report and two interns, and led monthly media training for 1 – 10 spokespeople.​
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Oceana
Strategic Communication Specialist, Washington, D.C.
My primary responsibility in this role was to use my strategic communication expertise to generate leads and cultivate relationships with prospective corporate partners, media agencies, and advertisers. I utilized Google Analytics to form insights for future blog content, sponsored web advertisements, and paid social media as well as conducted market research for audience development and competitor analysis to optimize overall marketing strategy. I also managed and maintained pay-per-click (PPC) infrastructure and other interactive paid advertising services.